EURASIA TUNNEL MUSEUM

Istanbul, Türkiye
2016

Launched in tandem with the official opening of the Eurasia Tunnel, the Eurasia Tunnel Museum is one of Turkey’s first fully immersive exhibition spaces focused on infrastructure storytelling. Designed by Avcı Architects under the curation of Sanja Jurca Avcı, the museum brings engineering to life through spatial experience and narrative innovation. Located within the tunnel’s operations center, the museum invites visitors to explore the extraordinary story of how one of the country’s most ambitious infrastructure projects was realized — not just through facts and figures, but through engaging technology, space, and design.

Project Detail
Client
Avrasya Tüneli İşletme İnşaat ve Yatırım A.Ş. (ATAŞ)
Sector
Arts & Culture
Status
Completed
Discipline
Exhibition Design, Construction
Area
600 m²

Engineering objects, digital mapping, and immersive lighting come together to narrate the tunnel’s construction story.

Where Engineering Meets Culture

 

The Eurasia Tunnel Museum was conceived to make the invisible visible — transforming a complex infrastructure project into a public cultural experience. While the tunnel itself connects continents, the museum connects people to the process behind it. By reframing engineering as a story worth telling, the project bridges disciplines, turning technical achievement into shared understanding through space, interaction, and immersive design.

A dynamic layering of projections, models, and touchscreens immerses visitors in the tunnel’s hidden depths.

Designing the Experience of Complexity

 

The museum was conceived not as a display of information, but as an immersive spatial experience that translates technical data into emotional engagement. By blending interactive technologies, physical artifacts, and architectural storytelling, the design invites visitors to feel the scale, precision, and ambition behind the tunnel. Every element — from the surround projection environment to the tactile interfaces — was crafted to transform complexity into curiosity.

Details highlight the material clarity and crafted precision of the exhibition.
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Bringing engineering to life through immersive storytelling and cutting-edge design.

Interactive tools invite young visitors to learn through play, touch, and discovery.

Immersion Through Interaction

 

From interactive touch tables and virtual reality to a 360-degree surround projection system, the exhibition harnesses technology not as a spectacle, but as a storytelling tool. Developed in collaboration with NOHLab and Nerdworking, the digital layer of the museum invites visitors to explore, discover, and play an active role in understanding the tunnel’s complexity — intuitively and experientially.

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Interactive tools invite young visitors to learn through play, touch, and discovery.

A Story of Interdisciplinary Partnership

 

The Eurasia Tunnel Museum is the outcome of a deeply collaborative process that brought together architecture, curation, technology, and engineering. The exhibition was curated and designed by Sanja Jurca Avcı and Avcı Architects. Technical Design Consultant: Şener Çardak, Exhibition Construction & Installation: SergiKur, Digital Media & Interaction Design: NOHLab, Nerdworking, Licht.Pfad Studio

This creative partnership not only shaped the museum itself but also introduced a new standard for exhibition design and storytelling in Turkey.

“The spatial layout is choreographed around visibility and immersion, with projection surfaces and interactive elements positioned to guide visitor flow intuitively through the narrative.”
A glimpse into the construction phase where digital vision met physical reality.
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AVCI FEED

The Eurasia Tunnel Museum Has Opened

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