
King Road Jeddah Research & Envisioning Project
At the vibrant intersection of old and new Jeddah, King Road proposes a new urban vision: a distributed, adaptable, and sustainable neighborhood system where density meets livability, and commerce meets culture.

A modular urban fabric stitched with green corridors, envisioning Jeddah’s future along King Road.
A Road, a City, a Future
King Road Jeddah reimagines the city’s main axis as more than infrastructure — a socio-urban spine linking historic Jeddah with its expanding north. Aligned with Vision 2030, the project proposes a distributed urban model of walkable neighborhoods, mixed-use nodes, and green corridors. Rather than a fixed masterplan, it embraces adaptability, porosity, and community, creating a framework where density and livability coexist.

A framework of flows and green corridors — stitching mobility, ecology, and community into King Road’s urban fabric.
Environmental Strategies and Urban Life
King Road’s vision places ecology at the core of urbanism: distributed energy and water systems, passive cooling, shaded promenades, and green corridors ensure resilience in Jeddah’s desert climate. Neighborhoods integrate plazas, courtyards, and community facilities within walkable distances, blending work, leisure, and culture. With flexible public spaces and landmark architecture, King Road becomes a sustainable, people-centered spine for future urban life.
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