USCE Retail Center
Positioned at the dynamic intersection of Istanbul’s storied past and vibrant future, USCE Shopping Center is more than an expansion—it’s a reinvention. Covering 200,000 m², the mixed-use complex artfully weaves in retail, residential, and hospitality into one cohesive urban tapestry.
Cultivating a 24/7 vibrancy, USCE invites exploration by day and quiet comfort by night. Its residential towers and boutique hotel overlook an invigorated mall, where form and function fuse to curate an immersive experience of commerce, leisure, and community.
USCE Shopping Center’s revitalized façade and tower rise as a beacon for integrated urban living.
An Urban Convergence of Retail, Living, and Landscape
The UŠĆE Shopping Center Extension project redefines the idea of a commercial hub by embedding residential, hospitality, and green public programs into the urban grain of Belgrade. Located at a pivotal point where arterial roads meet the riverside promenade, the site becomes not only a destination—but also a transitional threshold between dense city infrastructure and open green fields.
The project weaves together architecture and landscape through a porous masterplan that invites the city in while prioritizing connectivity and human scale.
At the heart of the design lies a layered masterplan that prioritizes both connectivity and human scale. The plan positions the extended mall as the central body, flanked by a residential block and a hotel tower. These volumes are articulated through open courtyards, semi-public terraces, and retail pockets that activate the edges of the plot. Rather than enclosing the site, the architecture embraces porosity, allowing both the city and the community to flow through. Circulation and landscape strategies are key to the project’s DNA. A sequence of planted promenades, stepped terraces, and pedestrian flows stitch together indoor and outdoor realms. The site plan reveals a hierarchy of movement—from vehicular drop-offs to shaded gathering zones—all carefully woven into the terrain. The project doesn’t isolate itself from the city; instead, it invites it in.
Strategic Transformation Projects for Shopping Malls
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